CLAIMS NEED APPROVAL
Standards for clear, verifiable product information without pressure to purchase.
Product information must come from approved data.
Names, descriptions, ingredients, amounts, directions, warnings, prices, and claims appear only after factual information and approval are available.
Do not create expectations beyond the evidence.
- We do not guarantee outcomes.
- Do not use words that refer to healing, disease prevention, or miracles.
- Do not publish before-and-after images, ratings, reviews, or testimonials without supporting evidence and consent.
- Do not invent user numbers, sales figures, or satisfaction ratings.
CTA context
Primary calls to action should support reading, ingredient understanding, and contacting the team, rather than pressuring visitors to buy immediately on every page.
Structured data
Product structured data appears only for eligible published products. Aggregate ratings, reviews, and FAQ structured data are not added without corresponding real content.
